As organizations continue to stretch their boundaries beyond a single location and geography, ability to communicate, share the corporate vision and knowledge with the global workforce is becoming a critical need. Companies continue to invest in video technologies to meet their needs around mass communication and augment collaborative technologies like email, wikis, portals. Technology advances in the areas of video streaming, conferencing have helped a wider adoption.
Although it started with video conferencing, the usage has extended beyond that into everything from education, training, corporate broadcasts and digital signage to name a few. Audio conference calls with slide decks are becoming a thing of the past and are being replaced by live and on-demand video broadcasts. Classroom based training sessions are being replaced by online video based training.
In researching the technologies available to companies, we came across an interesting company called Starbak. It is a small company based in Burlington Massachusetts, that most of you might not have heard off. Take a look at their customer base and these two case studies and you will wonder why.